17 Winning Social Media Contest Ideas + Examples for 2022 (2022)

Are you looking for social media contest ideas to grow your business?

Running contests on social media is ideal for raising brand awareness, attracting potential customers, and gathering qualified leads. Yet, with so many companies using this tactic to boost their business growth, coming up with new ideas is challenging.

To help you get started quickly, we’ve created a list of social media contest ideas and examples to grow your business faster than ever!

The easiest way to run a successful social media contest is to use an online giveaway tool like RafflePress.

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RafflePress is the best WordPress giveaway plugin on the market. It makes it super easy to do a giveaway online right from your WordPress website. Plus, it gives you everything you need to accomplish your giveaway goals, whether to grow your email list, increase website traffic, or boost social media followers.

You can learn how to create a social media contest with RafflePress here.

Best Social Media Contest Ideas

  • 1. Share a Photo Contest
  • 2. Submit a Video Contest
  • 3. Sweepstakes Social Media Giveaway Ideas
  • 4. Refer a Friend to Win
  • 5. Write a Caption Contest
  • 6. Comment to Win Contest
  • 7. Vote to Win Social Media Giveaway Idea
  • 8. Submit an Essay Contest
  • 9. Tag a Friend to Enter
  • 10. Follow to Win Contest
  • 11. Regular Social Media Contests
  • 12. Follower Milestone Contests
  • 13. Play to Win Social Media Contest Giveaway
  • 14. Social Scavenger Hunt Contest
  • 15. Hashtag Challenge Contest
  • 16. Social Media Contest Ideas: Use a Filter to Win
  • 17. Pin it to Win it

Our first social media giveaway idea is to run a social media photo contest. It’s a great way to gather user-generated content from your audience, and you can use it to showcase the features of your products or services. Ask users to snap photos of how they use your products in return for entries.

Choosing a winner can be as simple as asking people to vote for the best photo or even via a panel of judges.

Gansetts beer ran a photo contest in the lead-up to Valentine’s Day. To enter, fans had to share a photo of what Valentine’s meant to them on their social media accounts and tag it with the brand’s hashtag. The winner received a dozen roses to give to a loved one.

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2. Submit a Video Contest

Like a photo contest, video contests require users to submit a video in return for a contest entry. You can use a video contest to increase subscribers on your YouTube channel by creating videos announcing and promoting the giveaway.

You can ask users to share the video contest with a friend, watch a specific video, and more for bonus entries. This will help you expand your reach and attract more participants.

Did you know that running a video contest is one of the best ways to get more likes on YouTube?

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3. Sweepstakes Social Media Giveaway Ideas

Sweepstakes are like raffles where users can enter their contact details to win prizes. The winner is usually drawn at random to keep things fair.

This is a great way to generate leads for your brand, and since it’s easy for people to participate, it’s a must-have for your list of social media competition ideas. Usually, users have to sign up with their email address to enter the contest, making it the perfect tactic for growing your email list.

Universal Studios has an excellent example of how sweepstakes can be fun, vibrant, and easy to enter. For this opportunity to win a trip to Hollywood or Orlando, all users have to do is enter their contact details on the giveaway landing page.

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4. Refer a Friend to Win

Referral contests are a great way to increase your business reach. The entry requirement for this type of contest is to share the giveaway on a social media platform. Then, as more people share your giveaway, more people will see it, and so on.

You can also include bonus entries to follow your social media channels to help grow your followers.

Check out more refer-a-friend promotion ideas here.

5. Write a Caption Contest

Caption contests let users create a caption with an image in return for entries. You can either pick the best caption as the winner or draw a winner randomly. This is another easy way to attract many entries as little effort is required to enter.

With this type of contest, it’s good to include additional ways to enter and share the contest.

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For example, Sebastian & Co asked users to follow them on Instagram and caption their photos for a chance to win. You can easily create a similar social media giveaway post.

6. Comment to Win Contest

Commenting contests require users to leave a comment on your social media post for a chance to win. Since it’s easy for people to enter, it can generate many new leads for your brand.

The great thing about this type of contest is you can run it for any social media channel. All you have to do is create your post with a caption explaining the entry rules and details.

Alternatively, you can host the contest directly on your website using a giveaway tool like RafflePress. Then you can promote your contest on all your social media channels for maximum reach.

7. Vote to Win Social Media Giveaway Idea

The winner of a voting contest is the user with the most votes. This is another way to spread the word about your giveaway, as participants will share the contest with friends and family to secure more votes.

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You can ask users to vote for a winner in the comments section of your post or host the contest on your website and use a giveaway tool to keep track of votes.

This type of contest is easy to pair with a submission-based campaign. For example, Drovers began their campaign as a photo contest. And in their social media giveaway post, they asked users to vote for the winner on their Facebook page.

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If you’d like to keep track of votes, use the Surveys and Polls entry action in the RafflePress builder. Then you can quickly see who has the most votes at a glance and pick a winner.

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8. Submit an Essay Contest

Essay contests are ideal for collecting user-generated content around your customers’ experiences. You can then allow users to vote for the best entry and share the contest on social media to maximize your reach.

You can ask for submissions on any topic with essay contests, but it’s best to keep things relevant to your brand.

For instance, you could ask for essays on:

  • Why users are passionate about your products
  • Stories about your industry people want to share
  • People’s experiences using your products

You can combine this with a voting contest to motivate users to share the giveaway on their social channels.

9. Tag a Friend to Enter

Tag a friend contests are technically a comment and share wrapped in one. And when people participate, it creates a ripple effect where one friend tags a friend, who then tags a friend, and so on.

A great example of this in action is this giveaway from Broke Green Mums.

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They teamed up with a complimentary brand for their contest and asked participants to tag 2 friends in the comments. They then bolstered this with optional entries to follow both Instagram profiles to get more followers.

10. Follow to Win Contest

Follow-to-win contests are the most straightforward solutions for broadening your audience. They’re also usually paired with a request for a like and share to increase engagement. Users need to follow you to enter to win.

But you don’t have to stick to the standard format. Instead, you can run a follow-to-win contest to reach a specific follower goal. Then when you reach the goal, you can randomly draw a winner.

11. Regular Social Media Contests

You may already know that it’s easy to lose followers quickly on social media. Yet if you run regular contests on your social channels, you can attract loyal followers who’ll stick around longer, rewarding you with a steadily growing follower count.

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Costello’s Bakery runs a weekly giveaway on Instagram with significant effect.

Every Wednesday, they give away one of their cupcake boxes to one lucky random winner. All people need to participate is to leave a comment and follow their profile.

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Their food contest idea for social media receives tons of likes and engagement while helping to grow their followers. Why not run a similar

12. Follower Milestone Contests

Reaching follower milestones on social media is an excellent opportunity to thank your audience and reward them. So why not run a giveaway celebrating your milestone?

Create a post thanking everyone who’s followed you in the past. Then highlight that you’re running a giveaway to celebrate. To help spread the word, ask users to follow, like, or comment for a chance to win.

Alternatively, you can use a giveaway app to get people to follow you on other social platforms. Then you can grow your audience there too.

13. Play to Win Social Media Contest Giveaway

Another unique way to engage your audience and secure those crucial leads is to turn your contest into a game. For instance, you can ask users to play social media games to win prizes.

All they’d have to do is play the game and enter their details. Then when the giveaway ends, you can notify them of the winner.

Trident implemented some games ideas with the Chew Tunes contest to win a trip to the Grammys or a cash prize.

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Users had to play each record and vote for the favorite to enter. Since users had to sign up with their email addresses, it gave Trident the ability to reach those people with marketing messages in the future.

Consider running a spin-to-win campaign if you don’t have the budget to create a game from scratch. Or you could create a fun game with a trivia question format.

14. Social Scavenger Hunt Contest

Scavenger hunts don’t automatically spring to mind when running a social media contest. Yet, they’re a great way to simultaneously engage people’s curiosity and promote your brand.

One way to run a social media scavenger hunt is to hide clues such as photos, videos, and more across all your different platforms.

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Alternatively, you can ask users a series of questions to find the answers in posts scattered through your channel.

Participants can leave their answers on your giveaway widget and join your newsletter to complete the entry requirements.

15. Hashtag Challenge Contest

Hashtag challenges have been around for some time. Yet, with the growth of sites like TikTok, they’ve seen a surge in popularity. Because of that, it’s now easier than ever for brands to create a branded hashtag that prompts users to get involved and become brand ambassadors.

Chipotle is an excellent example of this in action. To celebrate Cinco de Mayo and drive usage of their app for orders, Chipotle created the lid flip challenge.

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After just 6 days of the challenge going live, 110,000 videos were submitted to the challenge, resulting in 104 million video views. More importantly, it created record-breaking digital sales, driving app downloads and delivery among Chipotle’s target audience.

16. Social Media Contest Ideas: Use a Filter to Win

Another creative way to promote your brand and engage your audience is to create a filter challenge to win a prize.

Many companies have created branded filters to promote their products and raise brand awareness.

For example, the Kiss The Brides bridal show ran a filter contest to win tickets to their next show, making this a great ticket giveaway idea.

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To enter, participants had to follow the show on Snapchat, visit a participating location, take a selfie using their branded filter, and send it to them in a story. This example is an excellent social media contest idea for events or trade show social media contests.

17. Pin it to Win it

It’s easy to forget the power of Pinterest to drive followers and leads to your business. As one of the largest platforms for visual content, it’s the perfect place to get your audience engaged with your products.

You can run a Pinterest contest to ask users to create a Pinterest board of their dream home using your products. Alternatively, travel companies can get users to pin their dream vacation.

You can then reward the winner with free products or a prize bundle of relevant goods.

That’s it!

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We hope this article helped you find some great social media contest ideas and examples you can use for your own campaigns.

And if you’re ready to start creating your own social media contest, check out this step-by-step guide.

Don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business.

FAQs

What are the best online competitions for students? ›

5 Online Competitions for Students with Prizes 2022 Free
  • Online Competition: Selfie With Indian National Flag.
  • Competition for Students 2022: Tagline Contest.
  • Free Online Quiz Contest: Caminos de Hierro photo contest.
  • Online Quiz Competition with Certificate 2022: Silent Book Contest 2023.
30 Jun 2022

What is a friendly competition? ›

Competition that is characterized by rules, often informal, agreed among mutually accepted participants, and that gives the competitors a special, advantageous status with others is called friendly competition.

How long should social media contests last? ›

Set a lengthy campaign.

If there's no urgency, many potential entrants will plan to come back and enter, but then never do. 21-30 days tends to be the optimal sweepstakes length, giving audiences ample time to hear about it and enter, without sacrificing a sense of urgency.

How do you write a contest rule? ›

Here are 10 tips to keep in mind as you draft your contest rules:
  1. #1. ...
  2. #2: Clearly state the contest sponsor. ...
  3. #3: Include an eligibility section. ...
  4. #4: Specify the contest entry period. ...
  5. #5: Tell fans how to enter. ...
  6. #6: Explain how a winner will be selected. ...
  7. #7: Discuss the prizes. ...
  8. #8: Include additional limitations.
4 Mar 2013

What are the types of prizes? ›

Hierarchical prizes, where the best award is "first prize", "grand prize", or "gold medal". Subordinate awards are "second prize", "third prize", etc., or "first runner-up" and "second runner-up", etc., or "silver medal" and "bronze medal". (In some contests, "grand prize" is more desirable than "first prize".)

What is a good promotional gift? ›

The following items are the most popular promotional items: Custom-made t-shirts and tote bags. Promotional USB flash drives. Custom printed headwear.

How do you draw lucky? ›

Following are a few pointers to take care of, when running a lucky draw campaign.
  1. Step 1: Select the right rewards. ...
  2. Step 2: Get the word out. ...
  3. Step 3: Use technology. ...
  4. Step 4: Follow the law of the land. ...
  5. Step 5: Utilise multi-platform communication with winners.

How do Instagram pick Competition winners? ›

How to Easily Choose a Winner For an Instagram Giveaway - YouTube

How do you pick a random Instagram Comment winner? ›

Comment Picker also offers a handy Instagram Random Comment Picker tool. All you need to do is log in, enter the URL of your post and pick a random winner. While this tool is great for quickly picking a random comment it gives you very little control over your contest.

What type of competitions are there? ›

Economists have identified four types of competition—perfect competition, monopolistic competition, oligopoly, and monopoly.

What are the types of competition in schools? ›

List of School and College Events Competition Ideas.
NON-TECHNICALCULTURE
Typing Master Cross Word Puzzle Poster Making Photography Debate Spelling Bee Essay Writing Best out of Waste Eat all you can Soap CreativityDANCING GROUP DANCE SINGING PAINT JAM POETRY WALLS STORY TELLING Stand Up Comedian ACTING ON STAGE
10 Jun 2017

What are the competition for college students? ›

Here are 10 of the best student competitions coming up:
  • Shell Ideas360. ...
  • Sony World Photography Awards – Youth Award. ...
  • The New School Competition. ...
  • Sweden-Brazil Scholarship Challenge. ...
  • Fordham Business Challenge. ...
  • Stockholm Innovation Scholarship Competition. ...
  • Snap, Style & Share Competition. ...
  • Challenge Your Perspectives 2014.

What is a healthy competition? ›

As a loose definition, healthy competition is the interaction between individuals that promotes and fosters striving for higher achievements yet creates an environment where everyone in the group hopes that everyone will do well, rather than wish that others fail.

How do you create a competition? ›

Table of Contents
  1. Step 1: Set a Goal.
  2. Step 2: Decide on a Prize.
  3. Step 3: Build Your Contest.
  4. Step 4: Create a Promotion Plan.
  5. Step 5: Test and Publish Your Contest.
  6. Step 6: Use Email Autoresponders to Contact All Entrants.
  7. Step 7: Measure and Analyze the Results of your Contest.
  8. Step 8: Make a Plan to Leverage the Data.
22 Feb 2017

How do you have a healthy competition? ›

To promote healthy competition in your organization, practice these strategies.
  • Teach and promote healthy conflict. Competition can create conflict between and among employees. ...
  • Reward your best performers. ...
  • Set stretch goals. ...
  • Give honest performance feedback. ...
  • Find opportunities to play.
11 Apr 2017

Do social media competitions work? ›

Social media contests can increase your followers, improve engagement, and strengthen the loyalty your followers have to your brand. Overall, they help grow your account in a way that wouldn't happen organically. In fact, Instagram accounts that host contests can grow up to 70% faster than accounts that don't!

How do I run a successful Facebook contest? ›

10 Tips to Run a Successful Facebook Giveaway or Contest
  1. Identify the goals of your Facebook giveaway. ...
  2. Pick an exciting prize relevant to your audience. ...
  3. Include the official rules and eligibility information. ...
  4. Use an attractive image and title. ...
  5. Keep it simple. ...
  6. Choose where to host your giveaway.
24 Mar 2021

How successful are giveaways? ›

The answer to that question is a resounding yes! Social media giveaways are effective at growing brands fast, increasing your followers, email subscribers, and gathering new leads. Giveaways have a conversion rate of almost 34%, which is higher than other types of content.

What is a social media challenge? ›

Social media challenges are viral trends that invite people to partake in “challenges”. Over the years there have been trends that include staying still, laying down, crazy dances, and pouring freezing cold water over yourself that have swept the internet.

How do you write a giveaway caption? ›

To be precise, your Instagram giveaway caption must contain: The contest rules, such as the number of people that users must tag, who to follow, and other conditions you have defined to help people enter the contest. The prizes you are offering the giveaway winners. The number of winners.

How do I run a Facebook competition 2022? ›

6 Tips for Running a Facebook Contest in 2022
  1. Your Facebook contest is your responsibility. ...
  2. Terms and Conditions. ...
  3. Your contest cannot be affiliated with Facebook. ...
  4. Is your contest allowed on Facebook? ...
  5. Consider how people enter your contest. ...
  6. Consider using a giveaway tool.
2 Feb 2022

Are social media giveaways legal? ›

Are giveaways on Instagram legal? The short answer is, yes. The long answer is if you follow the below guidelines, use common sense for anyone running an online business and are fair and clear to all of your followers, your Instagram contest will be perfectly legal!

How long should giveaways last? ›

Running a giveaway for 2 weeks (14 days) is generally the best giveaway running time. It gives you plenty of time to secure entries, and it isn't so long that users will forget about you. Having your giveaway last for 2 weeks is actually the most popular choice for many businesses.

What type of competitions are there? ›

Economists have identified four types of competition—perfect competition, monopolistic competition, oligopoly, and monopoly.

How do you create a contest? ›

How to Create an Online Contest (the Easy Way)
  1. Understand Your Target Audience.
  2. Set Clear Goals for Your Contest.
  3. Choose Your Contest Type.
  4. Determine Your Contest Rules.
  5. Choose a Contest Prize Your Audience Wants.
  6. Create an Online Contest with RafflePress.
  7. Promote Your Online Contest.
  8. Pick a Winner for Your Giveaway.
15 Aug 2022

What kind of contest can I do on Facebook? ›

Competition Ideas for Facebook
  • Photo-Based Caption Contest. Pick a photo, any photo, and ask your fans to leave a comment to enter your sweepstakes. ...
  • Best 15 Seconds to Win Video contest. ...
  • Name this Product, Package, or Service. ...
  • Virtual Carnival Contest Fun. ...
  • Host a Sports or Trending Topic Bracket.

What are social media contests? ›

A social media contest is a campaign run on social media that encourages engagement, followers, leads, or brand awareness in exchange for prizes and offers. You can encourage your followers to like, comment, and share your posts and in return, you can give them something they'll appreciate.

Is life a competition? ›

It's important to do your best and work hard, but it's equally important to remember that life itself is not a competition. Showing up to compete can yield business success but challenging yourself in healthy ways while feeling empowered can yield joy and happiness.

Is competition good for youth? ›

Competition generates interest and excitement and helps an individual to give his best. But not all people are able to face competition in a positive way. Its negative results also manifest in youths who are not able to survive in a competitive environment.

How do I find my competitors? ›

You can get clues to the existence of competitors from:
  1. local business directories.
  2. your local Chamber of Commerce.
  3. advertising.
  4. press reports.
  5. exhibitions and trade fairs.
  6. questionnaires.
  7. searching on the Internet for similar products or services.
  8. information provided by customers.

Are social media contests effective? ›

Yes. Giveaways do work on social media — if your goal is to generate more social media engagement and drive traffic. Nearly 65% of survey respondents consider social media giveaways and contests to be effective for increasing followers, and approximately 34% of new customers are acquired through contests.

How do I run a Facebook Competition 2022? ›

6 Tips for Running a Facebook Contest in 2022
  1. Your Facebook contest is your responsibility. ...
  2. Terms and Conditions. ...
  3. Your contest cannot be affiliated with Facebook. ...
  4. Is your contest allowed on Facebook? ...
  5. Consider how people enter your contest. ...
  6. Consider using a giveaway tool.
2 Feb 2022

How long should a contest run? ›

2. Running a Contest for 2 Weeks. Running a giveaway for 2 weeks (14 days) is generally the best giveaway running time. It gives you plenty of time to secure entries, and it isn't so long that users will forget about you.

Who is Facebook's biggest competitor? ›

According to eMarketer, the three giants – Amazon, Google, and Facebook together occupies 70% of all digital ad dollars spent.
  • Google. Google is the biggest competitor of Facebook when it comes to advertising. ...
  • TikTok. ...
  • Twitter. ...
  • Pinterest. ...
  • Snapchat. ...
  • LinkedIn. ...
  • WeChat.
8 Aug 2022

How do you pick a random winner on Facebook? ›

How to Pick a Winner from your Facebook or Instagram Comment ...

How do I run a successful Facebook competition? ›

10 Tips to Run a Successful Facebook Giveaway or Contest
  1. Identify the goals of your Facebook giveaway. ...
  2. Pick an exciting prize relevant to your audience. ...
  3. Include the official rules and eligibility information. ...
  4. Use an attractive image and title. ...
  5. Keep it simple. ...
  6. Choose where to host your giveaway.
24 Mar 2021

What are good social media giveaways? ›

Social media giveaway ideas
  • Brand partnership bundle. A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway. ...
  • Travel to a dream destination. ...
  • Win a mystery box. ...
  • Reward loyal customers. ...
  • Follower milestone giveaway. ...
  • Let friends get in on the fun. ...
  • Give back.

How long should social media contests last? ›

Set a lengthy campaign.

If there's no urgency, many potential entrants will plan to come back and enter, but then never do. 21-30 days tends to be the optimal sweepstakes length, giving audiences ample time to hear about it and enter, without sacrificing a sense of urgency.

Why do a social media giveaway? ›

Social giveaways are a killer way to get new customers, and they're surprisingly easy to do if you follow these 5 steps! Contest marketing is a proven way to boost awareness and leads for your online business. Platforms like Instagram and TikTok give us unprecedented opportunities to reach any market.

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