I love French girl style. The simplicity, the balance of modern style with timeless classics…it is what I try to emulate in most of my every day wardrobe. Leaning into that je ne sais quoi personal style has helped me refine my wardrobe and invest in staples that I wear again and again.
So much of France’s history with fashion is focused on the high end, the haute couture and the storied fashion houses. But there are plenty of ready to wear and high street French fashion brands nowadays as well as brands that fall in both the affordable and mid range price points that will allow you to feel like you look the part of Parisian while also not breaking the bank.
Splitting my time between New York and Paris for my brand Paris, Perfected, I have shopped at and own pieces from many a French brand.
Of course the term “affordable” is all relative based on your income and willingness to spend what amount of your budget on clothing. But here I am sharing everything from the more mid-range price point brands to those that price most of their pieces under $200.
Some of the brands included are more focused on investment pieces as well so keep that in mind as you’re shopping.
The go-to for easy, effortless French women style. I adore their essential pieces the most and love that while they offer gorgeous boots and leather jackets for the $400-$500 range, the majority of their line is priced under $250.
The Gaspard sweater made the brand Instagram famous (seen above) and don’t miss their iconic trench coat, either.
The brand offers easy shipping and returns to/from the United States. And, if shopping in Paris, don’t miss their stores – the two on the Right Bank are my personal favorites including Le Grand Appartement Sezane Paris.
The brother brand to Sezane, Octobre is menswear collection of jeans, jackets, footwear & more. The line is particularly loved for their button down shirts and knitwear.
Zadig and Voltaire is a French ready-to-wear clothing brand which opened its first store in Paris in 1997 and has opened several other stores across the French capital. The company’s owner, Thierry Gillier, is a Parisian native and is the great-grandson of Andre Gillier, one of the founders of the sportswear company Lacoste. They do edgy pieces and are well known for their leather in particular.
Cool girl coats and tops meet feminine and chic blazers and dresses. I always, always stop into Claudie Pierlot at least once when I am in Paris and inevitably end up finding things to bring home.
Founded by entrepreneur, model & influencer Jeanne Damas, Rouje is a newer label that’s taken off quickly in Paris. The pieces skew a bit towards a younger audience but the line is full of feminine and flirty dresses as well as some retro elements.
One of the go-to it girl French brands, Maje is designed to be ready to wear focused on accessible luxury. It is part of SMCP Group which. makes Sandro, Claudie Pierlot & De Fursac its sister brands. Maje does colorful, trendier pieces but also has tailored and more structured Parisian pieces. I especially love their tweed jackets.
You’ll find boutiques all over Paris but also at every major department store.
Sandro oozes the essence of cool and chic Parisians. The pieces are effortless and elegant and often easily identifiable as Sandro. I love their eyelet dresses, cool blazers and striking outerwear. The brand also offers menswear. You’ll find boutiques all over Paris but also at every major department store.
Renowned for their ballerina flats that adorn the feet of so many French women, Repetto is a go-to footwear brand that has also now expanded to collections for men, children as well as ready-to-wear, small leather goods and fragrances.
A.P.C. literally means Atelier de Production et de Création, or Production and Creation Workshop as the brand attaches equal importance to both A.P.C., is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris.
They excel in leather goods like their iconic Half Moon Bag but also have a variety of styles – some that are vintage inspired making them instant classics. They also prioritize casual classics. You can shop both womenswear and menswear by the brand.
The Kooples is a staple in French high street shopping. The company was founded by brothers Alexandre, Laurent and Raphaël Elicha and it offers both menswear and womenswear.
IRO is the anagram of the word “roi”. The luxury brand was founded in 2005 by two brothers: Arik and Laurent Bitton. Musicians at the origin, its history was born on a musical background so you’ll find a lot of leather and metal detailing. I’m personally a fan of their tweed jackets as I love to pair them with jeans.
Isabel Marant skews more designer but she offers a handful of more affordable items like accessories including this beloved belt I own in two colors.
The label is driven by its namesake Parisian designer with the goal of wearable pieces that women will wear in “real life”. A bit edgy and a bit boho.
Veja is a French sneaker company with a strong focus on transparency, fair trade and social and environmental responsibility. It collaborates incredibly closely with the factory that produces its sneakers to ensure the best work practices.Veja sources natural rubber directly from seringueiro communities in the Amazon rainforest to save on water, energy and harmful emissions.
I love their stylish, comfortable and well-priced sneakers. You’ll spot them on many a man and woman in France.
Eric Bompard is a French high-fashion cashmere wool goods manufacturer established in 1984 and they offer pretty much any style in quality cashmere. Scarves, sweaters, tops…you name it. It is on the pricey side but the quality is unmatched.
Saint James is synonymous with stripes. Started in France in 1889, they are a large part of the popularity of Breton Stripes or “sailor tees”. I love their timeless clothing and easy staples that are a great starting place for building a French style capsule wardrobe.
I’ve been wearing Petit Bateau stripes for well over a decade. This French heritage brand has something for the entire family and is one of my go-to spots for buying baby gifts as well.
This cool girl brand is all about using more responsible manufacturing and materials. They make clothing, leather goods and accessories.
Inspired by the hours of 5 and 7 pm, Cinq à Sept is a label full of feminine pieces that will take you from day to evening. Most items are under $500.
A personal favorite brand, Ba&sh is a go-to for me for great jackets and coats as well as feminine blouses with delightful details.
Maison Labiche embodies the essence of French basics for both men and women. The label is distinguished by clean, simple cuts accentuated by subtle prints and elegant embroidery.
The brand is known for its playful tops and sophisticated knitwear as well as its embroidery in stores that allows for special personalization. Talk about the perfect custom souvenir from France!
With an accessible price point and beautifully made clothes, this label is the epitome of street style with an affordable price.
Named after an expert corset maker, Simone Perle makes the absolute best French lingerie. The bras are exquisitely made in both style and comfort and have been my go-tos for the last seven years. They also offer matching bra and underwear sets, loungewear and pajamas.
Most people think of Monoprix for groceries but did you know they also sell really affordable clothing? There’s not a ton of variety but I’ve found some great pieces there for kids gifts in the past. Also great in a pinch if you need a new pair of pajamas or some additional underwear while traveling, too.
Jonak is a great French footwear brand known for releasing on-trend shoe styles at attainable prices.
The K. Jacques line is a heritage French label hailing from Saint Tropez. As such you’ll find loads of shoe styles inspired by the French Riviera. Beautifully made, the shoes feature gorgeous natural fabrics and leathers. Timeless sandals, indeed.
You’ll find them stocked at a variety of U.S. department stores as well.
Elegant and minimalist leather goods and accessories that you’ll treasure. This brand has really versatile bags and they regularly drop new styles. You can have them shipped to the U.S. but their boutique in Paris is also worth a visit.
I like that their bags look designer but are offered at a more affordable price point. They don’t sacrifice on high quality materials either. I think this brand is great if you’re looking for an investment bag but not yet able to splurge on a designer bag.
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Do you have any favorite affordable French clothing brands I didn’t include? I’d love to hear them!
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