You may be a new e-merchant determined to start selling virtually, and you choose Amazonas your reliable eCommerce marketplace to sell your best products. Or, you may be seasoned veterans, already the owner of a standalone web store, and you are interested in expanding your business on Amazon as a going concern.
Whatever experience you have, having no idea what to sell on Amazon can be challenging to you. To help you ease the headaches, we would gladly walk you through these detailed guidelines on the best products to sell on Amazon. Hopefully, they will be of great use to your business in the year to come.
Why should I sell on Amazon?
For starters, you can use a brief rundown on Amazon selling. Among the big names in the eCommerce industry, Amazon always remains the go-to option for customers, suppliers, and sellers. The following key statistics on this online retail giant may be convincing enough for sellers to settle there:
- Amazon topped the ranking of US’s most downloaded (41 million) shopping apps (Apptopia, 2020).
- Amazon’s net sales reached comparatively $386 billion in 2020 (Statista, 2021).
- More than 20% of shoppers visit Amazon when they have time for online window shopping (SellerApp, 2021).
- Amazon was estimated to hold the largest share of the US eCommerce market (40%) in 2021 (eMarketer, 2021).
- Amazon received about 2.8 million visitors in June 2021, through desktop and mobile versions altogether, making it the most visited eCommerce site in the US. (Statista, 2021).
Is Amazon selling worth it?
- Shipping: 80% of US customers surveyed listed fast and free shipping as one of the most impactful reasons to shop on Amazon (Statista, 2020). This e-marketplace also provides numerous attractive offers for economical shipping fees even if consumers aren’t Amazon Prime members. Furthermore, Amazon is able to compete with physical stores thanks to fast shipping (DataFeedWatch).
- Functionality: Amazon takes care of all finer selling details, from changes in inventory listings, fulfillment to payments. Store owners can even start selling online on Amazon right away without their own eCommerce website.
- Brand recognition: Amazon has already established its reputation among consumers. Millions of users visit Amazon first when they have something to buy. They then become loyal customers to purchase again after a positive experience.
- Product diversity: Statista (2020) also remarked that broad selection ranked the second highest (nearly 70%) in US Internet users’ Amazon shopping reasons. While Amazon itself sells 12 million products, coupled with Amazon Marketplace, there are 350 million products there (RepriceExpress, 2021). You will see a huge variety of well-priced items readily available on Amazon because of its constantly active and greatly competitively selling nature.
Amazon or Amazon Marketplace: Which one should you choose?
Functioning on the same platform as Amazon, Amazon Marketplace makes sales mostly from third-party sellers. While there are nearly 10 million sellers active on Amazon globally (SellerApp, 2021), Marketplace Pulse (2021) reported that 1.5 million are on the Marketplace. During the first quarter of 2021, third parties constituted 55% of the whole Marketplace sales (Statista, 2021). During the whole period, Amazon Marketplace sales witnessed a considerable upward trend.
Despite the same platform, there are still differences between Amazon and Amazon Marketplace, check out our article for more detailed information.
Although all mentioned insights prove that Amazon has gained in popularity, it would still do merchants good when they sell on other online marketplaces as well, namely with eBay and Etsy. In specific, they can use a multichannel selling tool to boost their business profitability. An Amazon product listing tool, as their valuable companion, will deliver them a selling journey as pleasant and smooth as possible.
How to find the best products to sell on Amazon
Find non-competitive niches
You will, for sure, go into lots of competition if you decide to sell trending and much-needed products. However, you need to offer something distinctive and different from other sellers like packages, free shipping, and other promotions. This way, you can still profit from trending items but still stand out from the rest of the sellers. Similarly, loyal customers will gradually come to you for the products you offer.
Consider products that are easy to ship
Shipping costs play an important role in the profitability of an online business as they account for a considerable amount of your expenses. Store owners don’t have to spend much on shipping small and lightweight products. One of the categories that have those features is baby items. Bear this in mind if you want to import products from China or you have just started your selling business.
Define your price range
You should factor in the price range when deciding on what sells best on Amazon. Nearly a half of respondents who use the Internet in the US chose the best pricing among the reasons that influence their purchasing decisions on Amazon (Statista, 2020). You must make sure to benefit financially from the sale, or else all hard work of sourcing, packing, and shipping is not as effective as expected.
Accordingly, doing some research will be of great help to you. First, figure out what the wholesale prices of the intended products are. Then calculate your selling price in accordance with how much it costs to sell on Amazon to decide on a reasonable but still profitable price.
Normally, a safe price range is between £10-50. £10 guarantees a decent profit for you even if you sell in bulk, and products with £50 can still entice shoppers to your stores and ensure enough profit for you. Likewise, products at this price range are cheap enough to encourage quick decisions and spot purchasing.
Choose how you source your top-selling products:
Another important point of consideration to selling on Amazon successfully is choosing how to source products. Here are several product sourcing options for you to choose from:
By choosing this product sourcing strategy, you require no inventory at all. When a customer makes an order on your website, your suppliers will fulfill and drop ship it for you.
Is dropshipping worth it? This method can be an ideal option for new sellers who don’t have enough money to operate inventory upfront when selling on Amazon. What’s more, you can quickly distribute goods when orders come in and bear no storage responsibilities at all.
The most frequently drop-shipped categories are Computers & Accessories, Collectibles, Electronics, and Fine Art, while the least are Travel, Luggage, and Food. This method also happens a lot among generic products rather than branded ones.
Wholesale product sourcing means buying products in bulk from wholesale companies like Alibaba and eBay, or sourcing agents like Jingsourcing. All wholesalers require minimum order quantities, therefore, the more you buy the greater deals you will get. However, you have to make sure you have sufficient capital for this method of product sourcing initially.
Wholesaling remains popular among Musical Instruments and Food products, but less among Vinyl, CDs, and Books.
Private labeling entails designing and creating unique products under your own brand name and label. It is often employed among Handmade and Home & Kitchen items.
When you source your products this way, you need to go straight to the manufacturers and buy them in large amounts. You take charge of the packing and shipping steps when you sell as well.
On the other hand, if the products you create stand out long enough, you can still stay ahead of the competition and achieve strong sales. In addition, attracting a large number of customers will be easier than before, thus earning strong customer retention afterward.
Best products to sell on Amazon: Top categories
We have compiled a list of both approved and best products you can sell on Amazon as follows:
Originally founded as an online book retailer by Jeff Bezos, Amazon is still a trustworthy address for bookaholics. Despite the constant technological advancement, nobody can deny the appeal of print books. The pleasure of reading physical books serves to promote this item as one of the best products both to buy and to sell on Amazon.
Coincidentally, sellers may make a substantial profit from books, courtesy of its ease of selling compared to other products’ more complex processes. You can easily find them available in multiple locations, from garage sales, wholesalers, retailers to your house. Selling new items is already a norm but may be difficult for sellers who are either inexperienced or short of capital. As an alternative, used ones can conveniently serve as a book-selling market entry without huge investments.
For good measure, Amazon offers a diverse range of book genres for store owners to sell. You can choose to sell books of different genres or to handle one particular niche.
2. Baby items
This baby and child-specific category include baby clothes, pampers, diapers, baby wipes, etc. Baby items are unsurprisingly in high demand all the time as parents have the tendency to go online shopping, particularly for these items. It, additionally, doesn’t cost much to ship baby items because of their small and lightweight advantages as mentioned above. Children also outgrow their old items soon so parents have to buy new ones regularly.
Those combined make selling baby items one of the best products to sell on Amazon when doing business.
Among the most sought-after items on Amazon, electronics and device accessories are ideal categories to sell. JungleScout emphasized that profit margins of computers and video games averaged 28% and 26% respectively, making electronics the most profitable category purchased to sell in. With the latest versions constantly released all the time, you can still use this product type to its full potential. Particularly, during the COVID-19 pandemic era, where social distancing and technology utilization is required, people are on the constant lookout for electronic products.
Nevertheless, a word of caution here: Certain electronics companies, namely Apple and Sony, introduce branding restrictions upon products with their brand name on them. Only their authorized retailers are allowed to sell their products under an obligation. Amazon itself also takes prompt action to stop the massive duplication and ensure the legitimacy of its sellers and products.
The gadgets which often make it to the top-selling list are smart devices, headphones, Bluetooth devices, TV & Video, wireless speakers, monitors, tablets, etc.
4. Household and kitchen items
We can’t definitely miss household and kitchen appliances in our Amazon bestseller list. People are starting to take more notice of the food they eat and stay most of their time at home because of COVID-19, which creates a great demand for these items. Similarly to baby items’ advantages, you don’t have to spend much of your capital on them. Household and kitchen essentials constantly receive a number of positive reviews and regular purchases, so you should totally add these items to your list.
Kids will never resist the temptation of toys and games, making kid-themed items ideal for individual sellers. The trend for manufacturers to design movie- and entertainment-inspired toys and games raise their demand for parents.
JungleScout listed Toys as among the most popular products on Amazon (19%) and the average profit margin was 21%.
You can take a look at the following product category list: card games, table games, memory games, multicolored toys, lego sets, puzzles and crosswords, and so on.
Sell your high-demand products on other channels
When Amazon alone is not enough for your selling business, you may search for other virtual options to diversify your eCommerce strategies by selling on other marketplaces and/or combining with their standalone web stores.
Store owners are looking to sell the best products on a wide variety of other online marketplaces besides Amazon. One of them is eBay. Considering eBay as another selling channel, they need to stay up to date with both Amazon and eBay’s client capabilities to devise respective selling strategies. In addition, 39% of Amazon sellers plan to expand their eCommerce business on Walmart in 2021 (Jungle Scout, 2021).
Plenty of new eCommerce opportunities is also present. Jungle Scout (2021) reported that in 2021, 33% of Amazon sellers were thinking about selling on other eCommerce platforms while 21% wanted to launch their own eCommerce site. Whichever platform you pick, break down their noteworthy features and align them with your store for your business outcomes.
Amazon gains dominance over other online marketplaces or eCommerce platforms. It will, however, mean no harm selling on different channels at the same time. You can both make a profit and circumvent the competition. 80% of sellers have already followed this trend (SellerApp, 2021). To ease the process of listing products and managing all attributes, LitCommerce is within your reach to optimize your multichannel selling business as efficiently as possible.
Best products to sell on Amazon for 2022: Q&A
1. Are there any Amazon products that are under restrictions?
Shop owners need to pay close attention to Amazon Selling Rules on which categories are ungated and restricted. You may need to examine the gated categories list besides the best ungated products at the same time. Amazon defines restricted products as “illegal, unsafe, or other restricted products listed on these pages, including products available only by prescription”.
You must be in business long enough or have experience in dealing with the product type above. Otherwise, you’d better stay clear of them and choose the approved ones. Amazon can close your store in an instant. Still interested in them? Be sure to do some research or ask for expert advice before exploring them and taking the risks.
2. Should you integrate Amazon with other eCommerce platforms or online marketplaces?
It is advisable to list products on multiple platforms to maximize business performance. You can even expand the customer base and boost sales.That’s when listing tools enter the picture and play their part in eCommerce. Deciding to become multichannel merchants, you should refer to the benefits of multi-channel listing tools to know how to fully exploit them and profit from your business.
We truly hope that you have grasped the fundamentals of how to find best-selling products on Amazon. Finding the best products to sell on Amazon is undoubtedly an important step to move towards your dream of an ever-expanding selling business.
In case you are interested in finding out more about product listing tools, let us proudly introduce LitCommerce – the most user-friendly and reasonably-priced multichannel selling tool for online sellers to run stores on the largest marketplaces out there.
Should you have any questions about our services, please feel free to enlist our help and our trusted Customer Support team will come to your rescue as fast as we can. You can also pay some visits to our online community to have access to millions of relevant and expert-sharing content on a regular basis. We truly wish for your favorable experience with us!
- Clothing. The clothing industry is a big business, valued at $12 billion. ...
- Skin care and beauty. Skin care and beauty products are having a moment. ...
- Shoes. ...
- Cleaning products. ...
- Items for pets. ...
- Coffee products. ...
- Toys. ...
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- Travel accessories.
- Healthy and beauty products.
- Smart watches.
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- Lamps and Shades.
- The best products to sell online in 2022.
- Consumer electronics and accessories.
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- Home and Kitchen.
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The most sold item in the world is clothing and fashion items. This ranges from women and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!
- Apparel. Whether you're simply looking to clean out your closet or want to turn reselling into a part-time gig, apparel of all kinds is perfect for flipping. ...
- Cameras. ...
- Smartphones, Tablets and Tech Accessories. ...
- Exercise Equipment. ...
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- Used Books. ...
- Designer Bags. ...
- Vintage Jewelry.
In 2022, consumers want to feel a stronger connection with brands, be part of a community, and get more value from their purchasing experiences.
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- Camera & Photo.
- Video Games.
- Books: consistently some of the best selling items, especially ebooks sold via the Kindle store.
- Clothing, Shoes & Jewelry.
- Pet Supplies.
- Home & Kitchen.
- Dangerous (Hazmat) Goods Cannot be Sold on Amazon.
- Animals & Animal-Related Products.
- Art – Fine Art.
- Art – Home Decor.
- Automotive and Powersports.
- Composite Wood Products.
- Cosmetics & Skin/Hair Care.
The Amazon Best Seller rank is calculated based on the sales of a product and undergoes hourly updations. The rank assignment also considers the current sales of the product and the sales history too. A product with a rank of #1 means it has recently sold more than any other product in that category, on that store.
- Sustainability. ...
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- Fitness. ...
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- Freelancer support.
- Oil Drilling & Gas Extraction in the US. 87.0%
- Cruise & Travel Agency Franchises. 76.4%
- Wedding Planners. 75.5%
- International Airlines in the US. 64.0%
- Travel Insurance. 62.1%
- Tour Operators in the US. 57.1%
- Hotels & Motels in the US. 56.6%
- Sightseeing Transportation in the US. 48.3%
- Healthcare and Insurance Sector. ...
- Renewable Energy Sector. ...
- IT Sector. ...
- Real Estate Sector. ...
- Fast Moving Consumer-Goods Sector (FMCG) ...
- Automobile Sector.
As of July 2022, 600 million smartphones were sold across India, making it one of the most demanded products in India.
You can go to the Amazon Best Sellers page where you'll be able to quickly find the most popular items on the website. The list is based on sales volume and is updated hourly with their most recent data. It's divided by category so you can see which products are most popular in every Amazon category.
- Use Product Research Tools.
- Perform a Keyword Search.
- Check the Amazon Best Sellers Page.
- Look at the Amazon Trend Report.
- Click the Best Seller Links.
- Look at Other Marketplaces.
Some vintage electronics like Walkmans, cassette players, and VCRs are perfect for flipping. Many people assume these items have no value, so you may find them for low prices. The truth is, some people are willing to pay reasonable amounts for them, so you can quickly flip them for a profit.
- Sweet Treats. Cookies and candies and cakes, oh my! ...
- T-shirts. If you're not exceptionally creative, t-shirts may be the ideal things to make and sell. ...
- Bath Bombs. People love artisan bath bombs. ...
- Candles. ...
- Jewelry. ...
- Subscription Boxes. ...
- Enamel Pins. ...
- Lip Balm.
- Clearance Items.
- Bed-in-a-Box Mattress Returns.
- Sports Memorabilia.
- Sports and Exercise Equipment.
- Musical Instruments.
- Power Tools.
- Baby and Kid Gear.
- Mobile Phones.
- Consumer Electronics.
- Fashion Accessories.
- Electronic accessories.
- Video games.
- Ayurvedic items.
- Personal care.
- Sports items.
- Online course.
The truth is, there are only five basic needs; Clean Air, Water, Nutrients, Shelter and Sleep. Beyond our health, the simple fact is that our entire society is based primarily on the existence and leveraging of these five factors. They are the basis for concepts like family, wealth, health and, at times, governments.
Everyone wants to be loved, whether it's by a spouse, partner, child, parent, pet, other relative, friend, colleague, or just a kind stranger who reaches out a helping hand. Being loved or feeling like you belong is an unconscious need that goes to the core of what it means to be human.
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Some of the best selling categories on Amazon include video games, electronics, clothing, shoes, jewelry, books, home and kitchen, beauty and personal care products, and pet supplies. What is the Amazon Best Sellers page? The Amazon Best Sellers Page is where you can find the most popular items being sold on Amazon.
Reason #1 why people quit Amazon: not understanding the rules. Reason #2: focussing on the negative. Reason #3: not finding profitable products to sell. Reason #4: not knowing their numbers well enough.
37% of sellers are not profitable in their first year of selling on the Amazon marketplace, according to a 2022 seller report by Jungle Scout. Many Amazon FBA sellers are out there killing it and making great money, but there are also many others making big mistakes that separate them from the profitable sellers.
Getting sued doesn't happen to every seller, but it does happen to many. Those who have experienced being sued usually weren't even aware they were at risk — until after it happened to them. One way to avoid getting sued by Amazon is to understand the reasons why sellers get sued in the first place.
What are the average monthly sales for Amazon sellers? Most Amazon sellers make at least $1,000 per month in sales, and some super-sellers make more than $100,000 each month in sales. 50% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.
- Sustainability. ...
- Pet services. ...
- Fitness. ...
- Digital events and conferences. ...
- Home improvement. ...
- Freelancer support.
A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.
- Financial Services.
- Business Consultancy.
- Investment Firm.
- Education and Training Service.
- Cleaning Business.
- Healthcare Consultancy.
- Business Consulting. If you're an expert in your industry and have been working at it for years, you should consider consulting. ...
- IT Support, Technology Consulting, and Repair. ...
- Cleaning Services. ...
- Accounting and Tax Preparation. ...
- Auto Repair. ...
- Real Estate.
- Beauty products and cosmetics.
- TV and smartphone accessories.
- Designer sunglasses.
- Children's toys and games.
- Video games.
- Pet supplies.
While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization.
- Use Phone Tracking. ...
- Get More Google Reviews. ...
- Ensure Your Site is Optimized for Mobile. ...
- Add Pop-ups. ...
- Bring Back Buyers with Remarketing. ...
- Add in Upsells and Cross-sells. ...
- Increase your Email Follow-up. ...
- Learn From Others.