Fresh Marketing Ideas for 2021: Experts Weigh In (2023)

We're two months into 2021. Now that the year has begun in earnest, you might be looking for fresh perspectives on ideas and new angles to try out.

By now, I'm sure you know've heard all the usual tropes: Content is King. Distribution is Queen. Repurpose content, add alt tags to images and tell people to Like, Share and Subscribe. Write case studies, send newsletters and answer questions on Quora. Do these hackneyed old ideas still work if everyone is doing?

That's why we decided to survey 7 expert digital marketers for you. No need to buy them a coffee and pick their brains - we've saved you the time and gathered their expert opinion on the marketing trends of 2021 and the fresh ideas they had for 2021. Here you go:

Fresh Marketing Ideas 2020: 7 Marketing Experts Identify the Marketing Trends that will Define 2020

  • Experts Roundup: What they do for their company
  • Search Dominates the Fresh Ideas
  • Interactive Content: Beat Search

What the Experts are doing for their company

Compared to our experts round-up of the Best Marketing Channel of 2020, there was a clear pattern in what the experts were working on for their companies: Video Marketing and Live Chat were at the forefront.

Fresh Marketing Ideas for 2021: Experts Weigh In (1)

Word cloud generated by @jasondavies via Github

The emphasis on Video Marketing and on Live Chat reflected a trend towards greater interactivity with customers and a better, personalised experience. Some of the other suggestions included 'interactive content', user research and personalised sales experiences, reflecting a similar approach.

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Now, let's get to what the experts suggested as fresh ideas.

Search as the Cornerstone of Fresh Marketing Ideas

The fresh ideas from the experts fell into the category of optimizing the search channel and maximizing organic traffic. Paid traffic on any platform - no matter search or social media - are becoming more expensive than ever.

But the experts are not simply recommending "write more quality content" or "invest in SEO courses" - they have direct approaches about seizing an early advantage with video search, building visual content to augment SEO efforts, or even sidestepping search engines altogether with interactive content.

Andreea Sauciuc of BrandMentions & CognitiveSEO offered advice on catering to Google, while Veronica Vaghina of X-cart highlighted the possibilities.

Creating Micro-Moments for Google: I-want-to-know, I-want-to-do, & I-want-to-buy

By Andreea Sauciuc, BrandMentions

I think that digital transformation and marketing transformation will dominate the marketing trends in 2021.

We've experienced many challenges in terms of how digital marketing is used these days. Technology has improved the digital marketing process. It improved the digital capabilities and skills, while at the same time, integrating ‘always-on’ solutions to existing problems.

The micro-moments, as Google describes them, those I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments throughout the day have increased and lots of brands should deliver content to fulfil those needs. And technology changes the way all of those micro-moments evolve and how the funnel will change. To stay ahead of competition and have more conversions we should make use of the digital transformation and pull the audience to our funnel.

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Voice and Video Search are Trending; and better shopping experience

By Veronika Vaghina, X-Cart

There are trends that you are already aware of but they seem to start gaining more and more popularity in 2021:

  • Voice Search Optimization: Having Alexa and Siri in our homes and our pockets, it’s no wonder that the voice search is as popular as never. Voice search optimization will become important, so make sure to do your best
  • Visual Search: Have you tried it already? I use it constantly when looking for some clothes and interior ideas. And I bet a lot of people do, too, and not only while shopping.
  • Visual Content: 2021 will become a year of videos and live streams. With TikTok on the market and Live Streams/Live Content everywhere, there’s no wonder that you should be betting on video content. Infographics and checklists stay extremely popular
  • Chatbots: Internet users are too impatient to wait for an email response. Chatbots are perfect for minimizing response time and increasing conversions.
  • Personalization: I’m not talking about mentioning the client’s name in emails. It’s a bit more than that. The recommendations and messages should be based on their interests and personal history with your brand.

...

A Hubspot survey found that consumers preferred to see video content, above all others.

Fresh Marketing Ideas for 2021: Experts Weigh In (2)

Via Hubspot: Visual Content Marketing Strategies 2020

The growth of video consumption seems unstoppable, which is why Andre Oentoro and Varthika Kashyap predicts Video Search will soon become a valuable idea.

Video Search: Online Video Consumption is Doubling Every Year

By Andre Oentoro, Breadnbeyond

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Focus on video will be (and still is) one of the hottest marketing trends in 2021. Video marketing statistics keep showing staggering numbers over the past few years, the video trends are not going anywhere anytime soon. Each year, online video consumption doubles every single year. This single fact is enough to prove how much internet users love videos.

I'm not saying that images and text lose their relevance. It's just video content remains the most effective tool whenever it comes to conveying information to the audience. I believe that the only way to make video trends fade away is when internet users stop watching online videos. By all means, that is nearly impossible in 2021.

...

Visual & Video Content dominate the field

By Vartika Kashyap, ProofHub

It looks like that smart speaker and voice search era is only going to get an upsurge in 2021. So, the marketing world is bound to focus more on creating visual content than just creating readable content. The growth of the image focused platforms like Instagram, Pinterest, etc. reinstates the fact that visual content appeals more to today’s fast-paced generation and this trend is here to stay.

So, in the field of marketing, 2021 is going to be the year of better and new infographic content, data visualizations, images, and video content, etc.

...

Adding to the discussion about visual content, Micah Bowers from TopTal highlights the value of temporal logos. As brands and apps update their logos faster and faster, a consistent brand design pays off in the form of adaptable, recognisable brand logos.

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Fresh Marketing Ideas for 2021: Experts Weigh In (3)

Via Toptal: Google has a library of recognisable logos for each product offering that is distinctive, yet uniquely branded.

For Daniel Ndukwu, Interactive Content is a way to beat search, while for Nash Ogden, interactivity will come in the form of personalised content.

Interactive Content will counteract Google's No-Click Searches

By Daniel Ndukwu , KyLeads

Video is expected to account for 80% of global internet traffic by 2021, Google is creating more and more no-click searches, and buyers are jaded by so much choice. To keep the gears turning and your business growing, there will be a greater emphasis on interactive content on landing pages (quizzes, polls, calculators, etc.), deeper personalization at every step of the customer journey, and more original research coming directly from brands.

I'm especially excited about the original [marketing] research. People have been talking about it for a while but no one is really doing it because it's expensive and complicated. There are agencies springing up that take care of most of it for you at a price point that would be cheaper than you doing it yourself which almost makes it a no-brainer.
Personalisation: Give your customers what they want

By Nash Ogden, TargetBay, Inc.

Personalization is going to be the key in 2021. Each user (customer) needs to be treated with unique content (products) and message to stay relevant.

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That's it for our expert round up for fresh marketing ideas. Hopefully you've found inspiration for our series.

For more, check out other ideas in our expert roundup series, or look forward to the next entry on marketing tactics for the slow months.

FAQs

What are the current market trends 2021? ›

Unprecedented change has shifted seven distinct global marketing trends for 2021 including: Purpose, Agility, Human Experience, Trust, Participation, Fusion, and Talent. The report shares clarifying insights and real-world examples to help global brands navigate these trends and thrive.

How do you promote a product creatively? ›

7 Creative (and Free) Ways to Promote Your Business
  1. Take full advantage of Google. Customers most often turn to Google first and foremost to find a specific product or service. ...
  2. Reward customer loyalty. ...
  3. Create video content. ...
  4. Use email marketing. ...
  5. Network with your community. ...
  6. Share your expertise. ...
  7. Hold a customer contest.
18 Feb 2021

Why is it important for successful marketing in 2021? ›

Marketing Allows You to Build Relationships with Your Customers. To succeed, you must build relationships with your customers. Customers should not only love your product or service but also feel connected to your brand. This connection develops over time, through consistent outreach.

What is the most selling thing in 2021? ›

21 Best Selling Products Online in 2021
  • Beard oil.
  • Massage guns.
  • Microphones.
  • Mattresses.
  • Rugs.
  • Resistance bands.
  • Dog beds.
  • Blankets.
10 Feb 2021

What are the emerging trend in 2022? ›

Artificial Intelligence (AI), and Machine Learning

As emerging technologies transform companies, Industry 4.0 in manufacturing and digitization in all other industries is accelerating the implementation of IoT, Blockchain, Artificial Intelligence (AI), machine learning, cognitive intelligence, deep learning, etc.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What are 5 marketing tactics? ›

5 marketing strategies your business can try
  • SEO. ...
  • Influencer marketing. ...
  • PR and affiliate marketing. ...
  • Email marketing. ...
  • Social media marketing.
18 May 2022

What are the 7 marketing strategies? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are the 10 marketing activities? ›

Here are common marketing activities you can use in your promotional efforts:
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What are the six ways of promoting? ›

6 Ways to Effectively Promote a New Product or Service
  • Special introductory offer for a great start.
  • Contests and giveaways to build legitimacy.
  • Social media contest to build a connection.
  • Email marketing.
  • Blog posts.
  • Events (virtual and in-person)

What will be big in marketing in 2022? ›

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What is the best marketing strategy in 2022? ›

Top 10 Marketing Tips for 2022
  • Look for Opportunities to Diversify. ...
  • Embrace Paid Social. ...
  • Focus On Your Existing Content. ...
  • Nurture Brand Advocates. ...
  • Constantly Optimize User Experience. ...
  • Connect Online and Offline Strategies. ...
  • Prioritize Authenticity. ...
  • Create a Memorable Message.
17 Feb 2022

What can I expect in 2022 marketing? ›

In 2022, we expect local content and a well-optimized mobile website to play a more significant role in SEO. A staggering 93 percent of shoppers recognize the importance of shopping through small businesses, so local SEO may be worth adding to your marketing strategy.

What is the most wanted product in 2022? ›

50 Top Trending Products to Sell Online At Your Ecommerce & Dropshipping Store in 2022
  • Laser Hair Removal Machines.
  • Portable Car Vacuum.
  • Baby Swings.
  • Matcha Tea.
  • Eyebrow Razor.
  • Seat Cushions.
  • Phone Tripod.
  • Portable Solar Panels.
25 Aug 2022

What are people buying 2022? ›

Luckily, we have done the research for you. This article will list the 35 top trending products for 2022, categorized by niche.
...
Top Trending Gadget Items
  • Phone Straps. Average selling price: $10. ...
  • Power Banks. Average selling price: $20-$40. ...
  • Phone Holders. ...
  • Mouse Pads. ...
  • Car Chargers.

What is the most bought item? ›

The most sold item in the world is clothing and fashion items. This ranges from women and men's outfits to children's clothing, shoes, accessories, and more.

What will be trending in the Fall 2022? ›

The biggest fall 2022 trends have much to offer as we move from sundresses and ballet flats in favor of chunky loafers, coats, and cozy layers. From preppy wares to workwear-inspired standouts, there is something to satisfy all tastes and shopping impulses.

What will be trending in summer 2022? ›

The biggest — and the most can't-miss — summer 2022 fashion trends like mini skirts and platform shoes, as well as mood-boosting styles like fringe, will ensure you're ready for a dopamine dressing takeover.

What will be trending in spring 2022? ›

2022 Spring Trend: Y2K Yay

Halters tops and dresses are big this season, as are cutouts — a continuing trend from 2021 that proves skin is still in, whether you go the spliced, cropped, or bra-top route. To top it all off, go with playful jewelry like multicolored beads layered with pearls.

What are the 4 new P's of marketing? ›

He has proposed a new set of the 4 P's of Marketing: Partnerships, Personalized, Positioning, and Purpose. “Partnerships” is one of the new 4 P's of Marketing.

What are the 4 marketing tactics? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What are the three secrets of marketing? ›

  • 3 SECRETS OF MARKETING SEGMENTATION REVEALED.
  • Acquiring the right data. First you need access to the data, meaning you either need to collect it yourself, purchase access, or work with a partner that has access. ...
  • Developing the expertise to optimize your strategy. ...
  • Finding time to implement and maintain the program.

What kind of marketing is most successful? ›

Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales. And it's not hard to understand why when more than 2.8 billion people use social media platforms. That's approximately 37% of the world's population!

What are the five C's of the marketing mix? ›

The 5 C's of Marketing Defined. The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.

What is the 4 C's in marketing? ›

The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What are the 4 types of promotion? ›

Promotion looks to communicate the company's message across to the consumer.
...
The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
  • Advertising. ...
  • Sales Promotion. ...
  • Public Relations. ...
  • Direct Marketing.

What are the five 5 forms of strategy? ›

Each of the 5 Ps stands for a different approach to strategy:
  • Plan.
  • Ploy.
  • Pattern.
  • Position.
  • Perspective.

How do you attract customers? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

What are the big 7 marketing functions? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution.

What are the 8 marketing strategies? ›

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

How can I attract attention to my product? ›

10 killing steps to get customer attention
  1. Build your unique value proposition. ...
  2. Build trust. ...
  3. Have a crystal clear plan. ...
  4. Figure out who the right customers are. ...
  5. Understand prospects. ...
  6. Create connections with potential customers. ...
  7. Reach prospects via different communication channels. ...
  8. Inform customers about vital information.
1 Nov 2022

What are the selling techniques? ›

Effective sales techniques: 7 tips for more consistent sales
  • Be systematic about generating leads. ...
  • Know your sales cycle. ...
  • Know your numbers. ...
  • Actively seek referrals. ...
  • Focus on securing appointments. ...
  • Get ready for objections. ...
  • Follow up and listen.

What is promotion in the 7 p's? ›

3. Promotion. Successful marketing strategies include all the promotional activities across the marketing mix, including advertising, direct marketing, and in-store promotional activities.

What are the 5 promotion tools? ›

Types of promotional tools
  • Advertising. Advertising is any form of paid correspondence used to market a product or resource. ...
  • Sales promotion. ...
  • Public relations. ...
  • Direct marketing. ...
  • Generates sales. ...
  • Helps you stand out. ...
  • Retains customers. ...
  • Maximizes budgets.
11 Mar 2022

What are seven 7 basic push promotional strategies in marketing channels? ›

Push promotional strategies can be placed into seven general categories: (1) cooperative advertising, (2) promotional allowances, (3) slotting fees, (4) display and selling aids, (5) in-store promotions, (6) contests and incentives, and (7) special deals and merchandising campaigns.

What is the next marketing trend? ›

The major trends for advertising for 2022 include metaverse marketing, social media and content marketing including live content and short-form videos, etc.

What are the key business trends for 2022? ›

What are 2022's business trends?
  • People, planet, profit. The most significant trend of 2022 concerns environmental, social and corporate governance (ESG). ...
  • Organisational empathy. ...
  • Digital-first, whatever the sector. ...
  • The battle with rising costs. ...
  • Mind-blowing inventions.

What is the fastest growing form of marketing? ›

Social media is one of the fastest and most cost-effective ways and tactics of digital marketing.

What marketing trend are your excited about in 2022? ›

By 2022, augmented reality will take over eCommerce as the most popular digital marketing trend. With the widespread use of augmented reality (AR), customers will be able to experience a product before they buy it. This is huge for businesses because AR can help increase sales and reduce returns.

What are two top trends you're seeing in marketing right now? ›

While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization.

What are current trends? ›

Current trends means growth calculated only in accordance with changes in every country's economic and demographic fundamental data.

What are market trends? ›

A market trend is a perceived tendency of financial markets to move in a particular direction over time. Analysts classify these trends as secular for long time-frames, primary for medium time-frames, and secondary for short time-frames.

What the market will do in 2022? ›

Here's our take: The economic and market environment in 2022 will be decidedly reflationary, with higher economic growth and higher inflation, and eventually higher real interest rates—in short, a hotter and shorter business cycle.

What trends are making a comeback? ›

5 Fashion Trends Making a Comeback in 2022
  • Platform Shoes. One of the biggest fashion trends making a comeback right now is platform shoes, from boots, heels and sandals to chunky trainers with an amped-up sole. ...
  • Purple Hues. ...
  • Regencycore. ...
  • Baguette Bags. ...
  • Maximalist Prints.
19 Jul 2022

What's the next big thing in 2021? ›

The next big thing in 2021 is the healthcare industry's continued rapid adoption of technology, driven by the pandemic. The next big thing in 2021 is everyone over the age of 45 getting an annual blood test for early cancer detection. The next big thing in 2021 is community-based healthcare.

What is the 8 emerging trends? ›

We called those with the most potential the Essential Eight. They include: artificial intelligence (AI), augmented reality (AR), blockchain, drones, Internet of Things (IoT), robotics, 3D printing and virtual reality (VR).

What are the 5 global trends? ›

Here we look at the 5 biggest global trends: Focus on our environment, economic power shifts, growing divergence and polarization, shifting demographics, and social, cultural and workplace shifts.

What are the 3 market trends? ›

Simply put, short-, intermediate- and long-term trends are the three kinds of trends that we see each day in our study of technical analysis.

What are the 3 types of trends? ›

The three main types of trends are uptrends, downtrends and horizontal trends.

Which sectors will grow in next 5 years? ›

List of the Top Sectors in India that are Most Likely to Provide Excellent Returns-
  • Healthcare and Insurance Sector. ...
  • Renewable Energy Sector. ...
  • IT Sector. ...
  • Real Estate Sector. ...
  • Fast Moving Consumer-Goods Sector (FMCG) ...
  • Automobile Sector.
19 May 2022

What is the best way to market in 2022? ›

Top 10 Marketing Tips for 2022
  1. Look for Opportunities to Diversify. ...
  2. Embrace Paid Social. ...
  3. Focus On Your Existing Content. ...
  4. Nurture Brand Advocates. ...
  5. Constantly Optimize User Experience. ...
  6. Connect Online and Offline Strategies. ...
  7. Prioritize Authenticity. ...
  8. Create a Memorable Message.
17 Feb 2022

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