Overhyped Products That Completely Flopped In The Past 20 Years (2023)

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Leah Goldman and Vivian Giang

2011-07-12T15:17:00Z

Overhyped Products That Completely Flopped In The Past 20 Years (1)

Just because you have a great idea doesn't mean it will play out well on the consumer circuit.

Take for example Four Loko. Mixing caffeine and alcohol was perfect to market to college kids. But unfortunately, Four Loko was too dangerous, and caused hospital visits and even death.

But Four Loko wasn't the only product that had a quick rise and fall, over the past 20 years, companies have produced some questionable products that left the shelves as quickly as they arrived.

Other big flops include "the future of walking" and "the future of email."

Pippin

Overhyped Products That Completely Flopped In The Past 20 Years (2)

Wikipedia

The Pippin was Apple's only attempt of designing a gaming console and it is easy to understand why. With disappointing sales, the product was discontinued less than two years after its launch.

In 1995, the Piipin -- Apple designed and Bandai produced -- cost nearly $600 and was suppose to be a gaming console that functioned as a network computer.

(Video) Top 20 Worst Product Fails of All Time

The demise of the product came quickly after it couldn't compete with other gaming devices already dominating the market such as PlayStation, Nintendo 64 and the Sega Saturn.

The McDonald's Arch Deluxe

Overhyped Products That Completely Flopped In The Past 20 Years (3)

The McDonald's Arch Deluxe was marketed as a "burger with grown-up taste."

In 1996, the burger was marketed to adults as a more sophisticated burger, a burger with peppercorn bacon, served on a potato flour sesame seed bun, with lettuce, onion, tomato, cheese and a secret mustard and mayonnaise sauce.

The $100 million ad campaign quickly failed, as most people go to McDonald's for speed, and reliability, not gourmet meals.

DIVX

Overhyped Products That Completely Flopped In The Past 20 Years (4)

webmove via flickr

Digital Video Express, or DIVX, was a video rental alternative created by the electronics retailer Circuit City. The promising idea became a reality in 1998 and died a short year later.

The idea brewed as a backlash to video rental giants such as Blockbuster. Circuit City would provide the players and DIVX discs -- which would cost approximately $4 in contrast to the standard DVD's $30. Once viewed, the DIVX would have 48 hours before "expiring." Customers could then throw away the discs or recharge it for additional fees.

But privacy issues were a concern and Circuit City was having a hard time persuading studios to release films on the DIVX format.

After it flopped, Circuit City announced it would give consumers $100 rebates on their DIVX players.

XFL

Overhyped Products That Completely Flopped In The Past 20 Years (5)

mrdestructicity via flickr

At the turn of the century, the XFL was suppose to be a great joint venture between NBC and the World Wrestling Federation featuring a professional American football league that played during NFL's offseason.

Formerly founded by Vince McMahon, the Chairman of the Board of Directors of WWE, the XFL suffered from low ratings and played for only one season. Similar to professional wrestling, suspicions circulated that the XFL was also rigged.

Levi's Type 1 Jeans

Overhyped Products That Completely Flopped In The Past 20 Years (6)

In the early 2000s, Levi's debuted the Type 1 jeans and aired an expensive Super Bowl commercial to go with it. The jeans features oversized rivets and buttons, bold stitching, and an accentuated red tab. The look never caught on (nor did it find a target audience) and Levi's quit making the jeans soon thereafter.

Heinz EZ Squirt

Overhyped Products That Completely Flopped In The Past 20 Years (7)

In 2000, Heinz entered the new millennium by introducing EZ Squirt ketchup. Purple and green ketchup in a fun-shaped bottle. Instead of kids eating the idea up (both literally and figuratively), the move backfired as Heinz discovered humans don't share a penchant for eating food covered in purple or green goop.

Segway PT

Overhyped Products That Completely Flopped In The Past 20 Years (8)

The Segway Personal Transporter debuted in 2001 as the hype behind it reached a critical point. You had famous inventor Dean Kamen unveiling a revolutionary new product - what could go wrong? In this case, everything. Consumers found the device too expensive, many cities banned Segways from operating on sidewalks, and eventually the Segway faded away into mall cop obscurity.

(Video) Top 10 Marketing Fails: Coke, Ford, Netflix

iSmell by Digiscents

Overhyped Products That Completely Flopped In The Past 20 Years (9)

Scent is the strongest scent tied to memory, so in 2001, Digiscents thought tying scent to computers would be a huge hit. The idea was when someone opened a webpage, or email, if they had the iSmell USB plugged in, a smell would be emitted.

Not surprisingly, the idea never made it out of its prototype stage.

Pontiac Aztek

Overhyped Products That Completely Flopped In The Past 20 Years (10)

The first "crossover" SUV from General Motors, this ugly car debuted in 2001 and was in production until 2005.

Time magazine called it one of the ugliest cars of all time. Whoever designed it must have left their child's Fisher Price toys lying on the stove, because that's clearly where they drew inspiration from.

Frito Lay WOW Potato Chips

Overhyped Products That Completely Flopped In The Past 20 Years (11)

Wikimedia Commons

Low fat potato chips seem like a good idea, but in execution, WOW chips were the worst.

They contained olestra, a chemical that brought on diarrhea. To add insult to injury, the FDA required a warning on the chips regarding olestra until 2002. By then, the damage had been done and it was too late for WOW.

HD DVD

Overhyped Products That Completely Flopped In The Past 20 Years (12)

dekuwa via flickr

In the mid-2000s, a war broke out between Toshiba's HD DVD and Sony's Blu-ray. The winner quickly proved to be Sony.

The HD DVD player came out several months before the Blu-ray with good reviews and ratings. Then Sony's Playstation 3 -- doubling as a Blu-ray disc player -- launched a couple of months later and the demise of the HD DVD came shortly after.

After announcing they would discontinue production in 2008, Toshiba promised to provide service and product support to existing HD DVD players.

Cocaine Energy Drink

Overhyped Products That Completely Flopped In The Past 20 Years (13)

Wikimedia Commons

In the middle of the 2000s energy drink craze, one company decided to name their drink of choice after the popular (and illegal) stimulant. Almost overnight, outraged parents began a media blitzkrieg, calling for a ban of the drink. Some places, New York included, banned the drink outright with the FDA doing the same thing.

Four Loko

Overhyped Products That Completely Flopped In The Past 20 Years (14)

Wikipedia

Since its debut in 2005, the line of caffeinated alcoholic drinks has been the focus of health concerns.

In 2009, an investigation probed the ethicality of four lokos' advertisements intended for a younger audience. The next year, some universities began to ban the drink after students became ill after consuming the product.

Many state liquor control boards have banned the product.

Now, Four Loko is produced without Guarana, Taurine, or Caffeine.

(Video) Top 20 Most Overhyped Games of All Time

Breathable Insulin

Overhyped Products That Completely Flopped In The Past 20 Years (15)

In 2006, drug companies thought they had a device that would make the life of diabetics much easier.

The inhaler was the size of a can of shaving cream and on top of that annoyance, you had to truly breath in the insulin. If you got any on your tongue or swallowed it, it wouldn't work. As such, needles still rule the day.

Microsoft Zune

Overhyped Products That Completely Flopped In The Past 20 Years (16)

Apple took over the portable music market with the iPod. Instead of accepting their defeat, Microsoft shouted "No!" and came out with the Zune, an overpriced, Windows-only music player that no one wanted to buy in 2006.

Despite the critics, Microsoft released an HD version to compete with the iPod Touch/iPhone in late 2008. Still no luck, as the Zune has been one of Microsoft's greatest flops.

iPod Hi-Fi

Overhyped Products That Completely Flopped In The Past 20 Years (17)

In 2006, Apple created one of its few products that wasn't a smash hit. Essentially, the iPod Hi-Fi was an overpriced stereo/iPod dock for your living room. While reviewers claimed it had decent sound, the price tag ($349) was too much for an iPod-only stereo. Apple sold the device for only a year and a half before discontinuing it.

Sony Mylo

Overhyped Products That Completely Flopped In The Past 20 Years (18)

In 2006, Sony produced a device called Mylo. It was a handheld all-in-one media device of sorts. You could browse the web, make VOIP calls, and watch videos. What seemed like a great idea (and still does), just wasn't executed properly.

Sony didn't have a good distribution deal lined up, meaning stores like Best Buy and Target didn't carry the device. Despite a device refresh in 2009, nobody bought it causing Sony to abandon the project entirely.

Phantom Lapboard

Overhyped Products That Completely Flopped In The Past 20 Years (19)

Infinium Labs (now Phantom Entertainment) once promised the Phantom game console. It would essentially be a computer connected to the internet and hooked up to your TV. Games would then be downloaded on demand rather than purchased at a store.

After years of delays, the project was canned and the only thing to emerge was the lapboard, a stupid-looking, obtuse wireless keyboard that you'd use while sitting on the couch. By the time it was released in the late 2000s, no one cared.

Palm Foleo

In May 2007, Palm, Inc -- makers of the Treo smartphone -- announced the company was manufacturing a subnotebook computer named the Palm Foleo. Three months later, Palm cancelled its endeavor.

Shortly thereafter, the netbook surge followed and eventually, the tablets.

Palm continued to perform poorly in smartphone competition and it was soon acquired by Hewlett-Packard.

CrunchPad

Overhyped Products That Completely Flopped In The Past 20 Years (20)

In July 2008, TechCrunch founder Michael Arrington mentioned an absolutely absurd idea of producing a $200 internet tablet with a touchscreen.

After pundits laughed for hours over the idea, Arrington set out to actually build the device.

Then in December of '09, it was revealed that it was mired in a legal fiasco, that it would cost $500, would be released as the Joo Joo, and was buggy at best. All hype and no action is how this story ends.

(Video) Why It's Rude to Suck at Warcraft

Windows Vista

Overhyped Products That Completely Flopped In The Past 20 Years (21)

Vista, released in 2009, broke (near) all hardware compatibility, was slow as molasses, and required beastly hardware to run on. The public outcry was so bad, that Microsoft rushed as quickly as possibly to get its successor, Windows 7, out the door.

Jimmy Dean Chocolate Chip Pancake-wrapped Sausage On A Stick

Overhyped Products That Completely Flopped In The Past 20 Years (22)

People love chocolate chip pancakes and people love sausage, so why not combine the best of both worlds and slap it on a stick? Jimmy Dean tried it out in the late 2000s.

That was the idea behind this Jimmy Dean creation, but this strange breakfast food disappeared off the shelves soon after it arrived.

Google Wave

Overhyped Products That Completely Flopped In The Past 20 Years (23)

Wave bye bye to the Google Wave.

After going public for a little more a year, the real-time messaging system shut down its operation in August 2010. The part IM, part email, part Twitter system was either too complicated or came too soon before its time.

But not all ideas flop...

Overhyped Products That Completely Flopped In The Past 20 Years (24)

Click here to uncover the 9 ridiculous ideas that made people ridiculously rich>

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FAQs

What products have failed in the market? ›

Let us look at ten products that have failed due to poor marketing.
  • Segway. Do you remember this two-wheeled transportation device called Segway? ...
  • 2, Microsoft Zune. ...
  • Google Glass. ...
  • Amazon Fire Phone. ...
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  • Crystal Pepsi. ...
  • Samsung Galaxy Note 7.
23 Mar 2022

What are some of the biggest product failures? ›

Below are five of the biggest product flops and failures by large companies.
  1. New Coke. New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. ...
  2. Crystal Pepsi. Pepsi introduced this clear cola in the early 1990s. ...
  3. Arch Deluxe. ...
  4. Ben-Gay Aspirin. ...
  5. The Zune.

What is the main reason new products fail? ›

So many things contribute to new product failure: bad design, poor user experience, sloppy implementation, feature creep, and lack of quality control.

What are some products that no longer exist? ›

From clear soda to green ketchup, check out some of the products that hit the shelves, and didn't exactly stay on them.
  • Jolt Cola. Credit: Facebook / Jolt Cola. ...
  • Crystal Pepsi. Credit: Getty Images / Theo Wargo. ...
  • Apple Newton. Credit: AP / Richard Drew. ...
  • Trump: The Game. ...
  • Nintendo Virtual Boy. ...
  • Google Glass. ...
  • New Coke. ...
  • Surge.
18 May 2018

What is an example of a failed market? ›

A simple example of market failure is when a monopolist seller sets high rates to the products leaving no choice for the buyers other than to purchase the overpriced goods.

What are the 5 most common market failures? ›

What are common types of market failures? Types of market failures include negative externalities, monopolies, inefficiencies in production and allocation, incomplete information, inequality, and public goods.

What are three famous failures? ›

Albert Einstein had the label "mentally slow" put on his permanent school record. Henry Ford's first two automobile companies failed. Oprah Winfrey was fired from an early job as a television news anchor. Jerry Seinfeld was booed off stage in his first stand-up comedy appearance.

What are some brands that failed? ›

So, to learn from the more famous examples of marketing failure, here are 50 brands that failed to innovate.
  • Kodak. Kodak is a technology company that dominated the photographic film market during most of the 20th century. ...
  • Nokia. ...
  • 3. Yahoo. ...
  • Xerox. ...
  • Blockbuster. ...
  • Segway. ...
  • IBM. ...
  • JCPenney.
28 Jul 2022

How do you solve product failure? ›

5 Strategies to Prevent Your New Product from Failing
  1. Research and understand your competitors. ...
  2. Analyze your market. ...
  3. Define your product vision. ...
  4. Work on a clear product positioning statement. ...
  5. Understand your customer's problem and needs.
10 Jun 2021

What is the reasons for declining the product? ›

The sales of most products will decline at some stage. This can be due to factors such as technological advances, trends, innovation or changing consumer tastes. You will know when your product reaches the decline stage of its life cycle because you will notice a significant downturn in the revenue it generates.

Why some products succeed and others fail? ›

Poor product quality: Obviously, a product, which is of poor quality, cannot be sold in the market. 2. Higher price: Another reason for the failure of certain products is the price factor. Higher production and distribution costs may lead to higher price.

What products are losing popularity? ›

In the process, some foods and other products appear headed for the graveyard of forgotten brands.
...
The millennials have spoken — and these brands you love may be gone before you know it.
  • Diet Pepsi. yonolatengo / Flickr. ...
  • Crocs. ...
  • Apple iPod. ...
  • Victoria's Secret. ...
  • Campbell's Soup. ...
  • Budweiser. ...
  • Kodak. ...
  • Harley Davidson.
23 Dec 2021

What products have gone up the most? ›

Cereals and Grains
  • Flour and prepared flour mixes: 23.3 percent.
  • Breakfast cereal: 16.4 percent.
  • Rice: 13 percent.
  • Bread: 16.2 percent.
  • Fresh biscuits, rolls and muffins: 17.1 percent.
  • Cakes, cupcakes and cookies: 14.4 percent.
17 Sept 2022

What are examples of product? ›

Examples of products
  • Magazines.
  • Toothpaste.
  • Food.
  • Candy.
  • Laundry detergent.
  • Shampoo.
3 Jan 2022

What are the 4 main causes of market failure? ›

Market failure can be caused by a lack of information, market control, public goods, and externalities. Market failures can be corrected through government intervention, such as new laws or taxes, tariffs, subsidies, and trade restrictions.

What businesses have recently failed? ›

  • Blockbuster. Profile: Blockbuster is a former provider of movies and video game rental services. ...
  • Enron. Profile: Enron was an American energy, commodities, and service company which was founded after the merger of Houston Natural Gas and InterNorth. ...
  • Blackberry. ...
  • Kodak. ...
  • Sears. ...
  • Pan-Am. ...
  • MySpace. ...
  • Yahoo.

Which of the following serves as best example of market failure? ›

Free rider problem. The most common example of market failure of public goods is called the 'free-rider problem' which occurs when there are too many non-paying consumers. If the public good is provided by private companies, the supply costs can become too high for the company to continue providing them.

Why is market failure a problem? ›

Market dominance by monopolies can lead to under-production and higher prices than would exist under conditions of competition, causing consumer welfare to be damaged. Factor immobility causes unemployment and a loss of productive efficiency. Equity (fairness) issues.

What is market failure What are its important reasons? ›

Market Failure- This occurs when there is an inefficient allocation of resources in a free market. Market failure can occur due to a variety of reasons, such as monopoly (higher prices and less output), negative externalities (over-consumed) and public goods (usually not provided in a free market) (Randall, 1983).

What is the best answer for biggest failure? ›

Choose a specific failure

Pick a real failure that happened in the workplace, specifically a failure related to the work you're doing now. Look for a story where something didn't go as planned. Choosing the right story is important, as you want to explain a situation where only one thing went wrong.

What is a good example of failure? ›

Failing an assignment. Not getting a job. Not getting into a club or making a team. Losing a customer.

What famous people failed? ›

Some of the most prominent 'successful failures' that come to mind include:
  • WALT DISNEY. Did you know he was fired from the Kansas City Star because his editor felt he “lacked imagination and had no good ideas?” ...
  • STEPHEN KING. ...
  • OPRAH WINFREY. ...
  • JK ROWLING. ...
  • BILL GATES. ...
  • COLONEL SANDERS.
5 Apr 2021

What is a failed brand? ›

Defining product and brand failures

The inability of a product to achieve the anticipated life cycle as defined by the organization due to any reason; or, The ultimate failure of a product to achieve profitability.

What is an example of a failed brand extension? ›

One of the most infamous brand extension failures is Colgate's Kitchen Entrees. The well-known toothpaste brand tried to expand their brand into the food industry with the introduction of hot meals. The idea was apparently that consumers would eat the Colgate dinner first and then use Colgate toothpaste after.

What companies almost failed? ›

Successful Companies That Were Almost Failed Startups
  • Reddit. Entertainment, social networking, and news website Reddit have 430 million unique users. ...
  • The Muse. ...
  • Airbnb. ...
  • Instacart. ...
  • GoDaddy. ...
  • Marie Forleo. ...
  • Uber.
1 Jul 2022

How can you prevent failure and poor quality of a product? ›

I'll break the term down and explain in more detail to give you a clearer idea.
  1. Minimum. ...
  2. Viable. ...
  3. Product. ...
  4. Ensuring There Is Sufficient Research into a Market. ...
  5. Combatting False Claims and Preventing Bad Reviews. ...
  6. Making Sure Customers Understand the Product. ...
  7. Know the Value of Your Product. ...
  8. Carry Out a Well-Executed Launch.
24 Feb 2020

How can we improve products and services? ›

8 Ways to Improve Product Quality In 2021
  1. Define Product Quality. ...
  2. Invest In Machinery. ...
  3. Implement a Quality Management System. ...
  4. Spy On Competitors. ...
  5. Infuse Quality In Company Culture. ...
  6. Train Employees. ...
  7. Perform Product Testing. ...
  8. Listen to Customers.
1 Dec 2021

How do you revive a business that is not going well? ›

10 things you should do to save a failing business
  1. Change your mindset. ...
  2. Perform a SWOT analysis. ...
  3. Understand your target market and ideal client. ...
  4. Set SMART objectives and create a plan. ...
  5. Reduce costs and prioritize what you pay. ...
  6. Manage your cash flow. ...
  7. Talk to creditors, don't ignore them. ...
  8. Organize your business.

What is an example declining product? ›

For example, products like typewriters, telegrams, and muskets are deep in their decline stages (and in fact are almost or completely retired from the market).

What happens when products are in decline? ›

Characteristics of the Decline Stage

A decrease in sales can be seen as competition increases, and preference for the product falls. A decrease in sales price leads to lower profits, and, in some cases, losses for the company.

What happens in the decline stage of the product? ›

Market in Decline: During this final phase of the product life cycle, the market for a product will start to decline. Consumers will typically stop buying this product in favour of something newer and better, and there's generally not much a manufacturer will be able to do to prevent this.

What is the most important thing to consider in new product development? ›

The first and most important reason for any new development is to provide new value to the customer. Without this, there is no reason for them to trade their money for the new device. However, if the product or service offers overwhelming value, then customers will flock to it.

What is the most important consideration for product success? ›

Development Team

The single most important factor to a successful product development is having the correct people on the development team. Those folks should have knowledge and experience in the key technologies involved, as well as previous product development experience.

How do failures lead to success? ›

Failure often allows you to examine what worked or what didn't even more so than success. It can foster your critical and analytical thinking skills, allowing you to innovate, redirect and try another way to execute something the next time.

Why do companies stop making popular products? ›

Reasons brands will give you why they discontinue products will centre around three points: they want to innovate the product/the line-up, packaging is being updated or there're problems with one or more ingredients.

What products will be trending in 2022? ›

Luckily, we have done the research for you. This article will list the 35 top trending products for 2022, categorized by niche.
...
Top Trending Gadget Items
  • Phone Straps. Average selling price: $10. ...
  • Power Banks. Average selling price: $20-$40. ...
  • Phone Holders. ...
  • Mouse Pads. ...
  • Car Chargers.

Which of the following grocery items has seen the biggest increase since last year? ›

Below are the five items that have seen the largest year-over-year price increase based on the latest report from the Labor Department, and how much the price has changed: Eggs 39.8% Margarine: 38.3% Butter: 24.6%

What products are affected by inflation? ›

Inflation has sent prices sky high for just about everything: groceries, gas and rent, among other essentials.

What items have been most affected by inflation? ›

Items That Are More Expensive Because of Inflation
  • Meats, poultry, fish and eggs: 9% increase.
  • Fruits and vegetables: 10.4% increase.
  • Electricity: 15.5% increase.
  • Utility (piped) gas service: 33.1% increase.
  • Airline fares: 42.9% increase.
  • Rent of primary residences: 7.2% increase.
13 Oct 2022

What are the 10 products or goods that you use daily? ›

Daily Life Product List
  • Kitchen utensils.
  • Sanitary products.
  • Miscellaneous goods.
  • Containers & wrapping.
  • Dyestuffs.
  • Public hygiene products.
  • Agents for control of infectious diseases.
  • Wood preservatives.

What are 3 examples of by products? ›

Examples of byproducts are manure from a feedlot operation, sawdust at a sawmill, salt from a desalination plant, and straw from a grain harvesting operation.

What are the 3 market failures? ›

The main types of market failure include asymmetric information, concentrated market power, public goods and externalities.

What are 4 ways a new product will fail? ›

5 Reasons New Products Fail
  • New category requires too much education. Many new companies hope to differentiate themselves from their competition by creating a new market category. ...
  • Weak product launch. ...
  • Prolonged development. ...
  • Poor pricing structure. ...
  • Fails to deliver sufficient value.
10 Jun 2021

How does market failure affect the society? ›

Market dominance by monopolies can lead to under-production and higher prices than would exist under conditions of competition, causing consumer welfare to be damaged. Factor immobility causes unemployment and a loss of productive efficiency.

What are declining products? ›

Decline: The decline stage of a product is when a mature product loses customer interest and its sales start drifting downward.

What do you do when a product is in decline? ›

Product decline strategies

maintain the product in the hope that your other competitors will withdraw their versions before you, which may create an increase in demand again. reduce your costs and find another use for the product - entering into another niche area could increase profits.

What's the biggest reason why businesses lose customers? ›

Growing too fast without the right human resources is one of the top reasons businesses fail. Slow response times: Research indicates that up to one-third of clients who leave do so because their issues (most of which are small) are not addressed in a timely manner.

What are the top 10 reasons most small businesses fail? ›

The top 10 reasons small businesses fail – and how to avoid them
  • Lack of research. ...
  • Not having a business plan. ...
  • Not having the business funding they need. ...
  • Financial mismanagement. ...
  • Poor marketing. ...
  • Not keeping abreast of customer needs or the competition. ...
  • Failing to adapt. ...
  • Growing too quickly.
6 Jul 2021

What are the Top 5 reasons businesses fail? ›

Five Common Causes of Business Failure
  • Poor cash flow management. ...
  • Losing control of the finances. ...
  • Bad planning and a lack of strategy. ...
  • Weak leadership. ...
  • Overdependence on a few big customers.

What are 7 reasons businesses fail? ›

Top seven reasons businesses fail
  • Failure to plan before startup. ...
  • Failure to monitor financial position. ...
  • Failure to know the difference between price, value and cost. ...
  • Failure to manage cash flow. ...
  • Failure to manage growth. ...
  • Failure to borrow properly. ...
  • Failure in business transition.

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